The #1 fast-growing multi-channel retailer in the Russian TV

WHO WE ARE?

Leomax Group is the №1 fast-growing multi-channel retailer in the Russian TV shopping market, with a modern TV & E-commerce platform serving the entirety of Russia.

It operates through 3 proprietary TV-shopping channels, DRTV, 3 e-commerce websites, catalogues and telemarketing.

The Group focuses on providing consumers with a broad range of exclusive, innovative and high-quality goods at affordable prices.

REACH

6m

Historical customers

32m

Technical subscribes

2.8m

Orders

20k

Parcels per day

24 Own brands

REWARDS

LEOMAX

Operating since 2010, the channel is Leomax Group’s most widely known and viewed in the market, broadcasting 24 hours a day, 7 days a week, 365 days a year
The channel broadcasts pre-recorded clips of presenters and subject-matter experts demonstrating the best-selling products
The main product category sold through the channel is home and kitchen appliances

CAPABILITIES

STRATEGY

24/7 service

Consumers can place orders 24/7 by either (i) a call, (ii) a website, or (iii) completing a postal form.

BRANDING

DESIGN

Warehouse

Leomax Group operates a logistics and fulfillment center, situated close to Domodedovo airport (Moscow), which currently processes 13 000 orders per shift.

Delivery

A longstanding partnership with the Russian Post Office and 7 Couriers, enables delivery across the country.

The Group develops new product ideas and proprietary brands, which are then made-to-order by manufacturing partners

Product

The Group develops new product ideas and proprietary brands, which are then made-to-order by manufacturing partners

Video content

100% of video content is created in proprietary TV studios, including scenario preparation, pre-shooting, shooting and post-shooting editing

Channels

Products are marketed in 7 unique distribution channels, notably including the Group’s 3 TV shopping channels

OUR TEAM

Evgeny Vorvanin

CEO of Leomax Group

Leading Leomax Group since 2010
Previously with TopShop TV as CEO (2008-10)
Broad experience as a producer and director at large Russian channels and Radio broadcasting Groups (First Route Television, TNT channel, Group Vyibety)

Olga Filippova

CFO of Leomax Group

Leading the finance function of Leomax Group since 2011
Previously worked as director / CEO advisor / project manager / vice-president of corporate finance in leading Russian companies (DipIFR, fond “Reforme”, Sollers, Intermedservice);
MBA in Finance from International Moscow University

Olga Vansovich

CEO of Shop24

Leading Shop24 since 2014 and recently responsible for the launch of the new Discount channel
Previously worked as a PR director / project manager at Iveron, Legprommarket and PLK
PhD in Biology from Moscow State University